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CA Business Forum

The Institute of Chartered Accountants in Australia is the professional body representing Chartered Accountants in Australia.

Project Objective

Market Fever (previously Purple Performance) was engaged to lead the design and development of the Institute of Chartered Accountants in Australia (ICAA), CA Business Forum program for Western Australia. Business Forum is an annual Continuing Professional Development (CPD) forum, where Chartered Accountants (CA) join together and are able to fulfil their CPD points requirement over one timeframe and keep abreast of industry developments at the same time. Each year CA Business Forum builds on its reputation for quality and diversity. Working with the CA Business Forum Taskforce (a dynamic group of members selected each year by the ICAA), the objective of the program was to cover topical issues in tax, accounting, wealth creation and business management while also providing an interesting insight into strategic issues affecting the future of WA business. As business changes, the interests and requirements of professionals change with it and the program is specifically designed each year to meet the needs of Chartered Accountants in public practice and business.

Project Scope

Over a 10 month period, Market Fever was contracted to lead the strategic planning and design process and work with the CA Business Forum Taskforce to develop the final conference program. Working with the taskforce, we met regularly to develop the framework for the event, which was a three day multi-session forum with 40 keynote presentations and 22 break-out sessions focusing on themes and topics relevant to the accounting profession in the areas of taxation, accounting, wealth creation and business management. In addition to the main forum event, the event also consisted of three luncheons with celebrity guests, an opening cocktail party and a drinks and networking function. In addition to the program design, Market Fever worked with the ICAA Business Forum team to recruit sponsorship, market the event to participants, coordinate VIP guests and speakers, assist with event logistics and preparation, venue management, conference materials design and development, delegate & VIP registrations and participant survey evaluation.

Project Outcomes

The CA Business Forum program was a big hit and received excellent reviews from sponsors, presenters and participants in the WA Business community. The event was well supported by a large cross section of private companies, practices and financial institutions. Celebrity guest speakers; Susannah Carr, Wally Foreman and Priya Cooper provided excellent motivational presentations during lunch each day. The forum delegates were recruited from a combination of advertising, editorial, direct mail and email promotion. Session speakers were put forward by taskforce members and recruited through an “invitation to speak program”. Interstate guests had their travel and accommodation costs covered by the ICAA.

Client Name: Institute of Chartered Accountants in Australia
Client Location: Perth, Western Australia
Project Completion: July 2004

Strategic Planning Facilitation

Make A Difference Foundation WA (MAD WA) is a Not-For-Profit organisation that aims to raise significant funds through various projects to make a difference to the lives of those in necessitous circumstances, thereby improving the overall quality of life across various Western Australian communities.

Project Objective

Market Fever was recently engaged to facilitate a strategic planning session and write the strategic plan for the Make a Difference WA Foundation.  The objective being to identify and interview key stakeholders in order to develop strategic options for the foundation’s 2012 - 2017 strategic plans.

Project Scope

The scope of the project included the design and facilitation of internal interviews with Board Members and 20 external interviews with key stakeholder groups associated with the organisation; internal business analysis on financial performance, systems and resources; design and preparation of a 1 1/2 day strategic planning session; writing the draft plan, editing and delivering the final plan to the board.

Project Outcomes

Make A Difference WA Foundation was very satisfied with the process Market Fever followed to deliver the plan along with the strategic options outlined in the final plan. Stakeholders reported that they enjoyed the experience, had the opportunity to make their contributions and were kept informed throughout the project.


Client Name: Make A Difference WA
Client Location:
Perth, Western Australia
Project Completion:
July 2012

Global Product Development, Market Research and Product Roll-Out

KONE is one of the global leaders in the elevator and escalator industry. The company has been committed to understanding the needs of its customers for the past century, providing industry-leading elevators, escalators and automatic building doors as well as innovative solutions for modernisation and maintenance.

Project Objective

Deliver a simplified product platform to Kone internal clients to enable easier facilitation of elevator modernisation sales globally.

Project Scope

Market Fever was engaged to work with Kone’s European Senior Management and Modernisation Engineering team based in Bristol, UK to redefine the global elevator modernisation product platform, through facilitated global market research, product redesign, engineering and roll‐out. This involved coordination across multiple points of presence across multiple countries.

Project Outcomes

The project took just under 12 months to complete and was successful in redefining the way elevator modernisation products were being sold globally by Kone sales people. Kone globally was very positive and Bristol, UK was seen to be an innovator throughout the network. The Kone Modernisation Division also won the Queen’s Award for Business Excellence in 2004 for previous innovation for process reengineering in the manufacturing area, taking turnaround from 30 days to 2 days for modernisation products.

Client Name: KONE Plc
Client Location: Bristol, United Kingdom
Project Completion: February 2004

M&A Integration Communications, Marketing Strategy Development, Tactical Planning and Delivery

Connolly & Associates is a dynamic accounting and business advisory firm providing strategic, financial and accounting services to SME businesses owners in Western Australia.  In April 2012, Connolly & Associates purchased another accounting practice.

Project Objective

To undertake consulting work on integration communications with clients and formulate a marketing strategy, tactical plan and associated marketing collateral and internal business development processes to support business growth objectives.

Project Outcomes

The outcomes so far have been positive with the successful development of a marketing strategy framework, clarity around the company’s service offering, and client segments and tactical activities currently underway.

Client Name: Connolly & Associates
Client Location: Perth, Western Australia
Project Completion: Ongoing

Business Process Analysis, Reengineering and Mapping

Central Systems core services revolve around civil and remedial construction contracting services to create and extend the life of your buildings structures, infrastructure and industrial assets.

Project Objective

Simplify heavy administration processes for the commercial division to eliminate profit erosion in projects <AUD$20,000 without compromising safety and quality of service delivery.

Project Scope

Market Fever was engaged to undertake a review in collaboration with Directors and staff in the commercial division to streamline front‐end administration processes and reduce the amount of administration time spent on project documentation and start‐up, whilst fulfilling the requirements of the organisation’s safety AS4801 and quality ISO‐9001 systems.

Project Outcomes

Liaising with management and key people throughout the business, Market Fever developed new processes for the commercial division which recommended a less manual system and removed the need for specific site files to be created for each project. Without compromising safety or quality, the new processes identified the need for a new customer relationship management system (CRM) with automatic task facilitation. The outcome successfully saved 2 to 3 hours of front administration time per project, which represented a significant annual cost saving.

Client Name: Central Systems
Client Location: Perth, Western Australia
Project Completion: December 2010

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