Our Story

Market Fever delivers strategic business and marketing projects of all shapes and sizes including strategic planning, commercialisation, management and marketing systems, market research, mergers and acquisition support, performance improvement and change management. 

We commenced business in 1999 as independent consultants. In 2010, we changed our name to better align with our integrated service philosophy; which provides focus on each of the critical organisational elements for the best results.

Our team has successfully delivered projects such as new government initiatives, integrated management systems, marketing-related IT infrastructure design and implementation, business process automation and re-engineering, global expansion, stakeholder and member research; and business growth and improvement programs. 

Our team provides services locally, nationally and globally as required by our clients.

Leadership Values

Market Fever is a values-driven organisation.  Our team lives and breathes our values. They are what makes us who are and support us in building strength and reputation with our key stakeholders.


Emma Ruefli, BBus, MBA (Exec), QPR, GAICD

Managing Director

With over 25 years’ experience as a Director, Senior Executive and Consultant, Emma has worked in the areas of corporate governance, strategy, organisational development, strategic marketing, research, product development, finance and export market development.

Her industry knowledge has developed from working in the private, not-for-profit and public sectors in both functional and advisory roles. Her experience spans Construction, Mining & Resources, Oil & Gas, Manufacturing, Contracting, Financial Services, Education & Training, Engineering, International Trade, Retail, Child Care, Health and Technology.

Ivan Ruefli, BSc (Industrial Technology), MSc (Project Management)


Ivan has over 25 years’ experience in companies involved in the residential, commercial and industrial construction and property sectors. He has been responsible for managing major projects and key stakeholder relationships across Australia.

Having founded a civil and remedial construction company 16 years ago, Ivan successfully grew a significant business approaching $300 million in revenue and 1,000 employees when it listed on the ASX in 2004.

Ivan brings a deep understanding of businesses of all sizes and an extensive background in entrepreneurship, investment, construction and property development. He holds a Master’s in Science Project Management and has a practical view of risk and management strategies.

Lena Teo, BCom, MBA

Senior Consultant

Lena has worked as a business and marketing analyst in various industries including e-commerce consulting, facilities management and banking. She is excellent in conducting research, analysing markets and industries, identifying opportunities and developing recommendations to meet business objectives.

Experienced in business strategy, project planning and implementation, Lena has managed several large projects through to successful completion.


Our depth of experience and domain expertise enables us to provide a unique combination of services. Technology and systems are a central factor and significant consideration in all we do.

The projects we manage deliver excellent results through our integrated approach to research, design, planning, development and delivery. We strive to build long-term relationships with our clients built on trust and successful outcomes.