Services

Market Research

Effective market research is a critical part of our integrated service solution delivery, and as such we have highly skilled qualitative and quantitative team members who focus on providing market insight and strategic advice for our clients. Our approach to information gathering involves a combination of traditional methods such as focus groups and in-depth interviews as well as secondary research along with the use of web-based surveys and online research panels.

Our range of market research services include:

• Brand Positioning Studies
• Business Stakeholder Surveys
• Client Satisfaction Surveys
• Customer Service and Customer Values Analysis
• Brand Awareness Benchmark Surveys
• New Product Development and Assessment
• Sales Revenue Profiling
• Secondary Desk Research and Marketing Information
• Segmentation Studies
• Strategic Profiling
• Evaluation and KPI Analysis

Market Fever’s Managing Director currently holds QPR (Qualified Practising Researcher) accreditation with the Australian Market and Social Research Society.

Strategic Planning

The single most important factor supporting outstanding business performance is taking time to consider leadership and complete integration of an organisation’s elements to ensure alignment with strategy delivery. Results from a continuous approach to strategic and business planning provide real-time insights to strategy delivery and allow for change along the way.

Our range of strategic planning services include:

• Market Research & Analysis. To highlight external environment trends and issues, industry and competitor considerations, stakeholder visions and key drivers to support sustainability of a business model.
• Scenario Analysis. To identify a selection of strategy alternatives based on market analysis.
• Opportunity Identification. To provide a choice of viable business opportunities for short and medium term growth and long-term transformation.
• Internal Analysis. To find unique organisational capabilities and identify capability gaps, to confirm market focus and positioning and to define key performance parameters to drive results.
• Strategy Development. To create future strategic direction encompassing market opportunities, internal capabilities and future financial performance.
• Organisational Alignment. To put the strategy into action and to provide a management and delivery framework for the process.