About – Market Fever

Our Story

Market Fever delivers strategic business and marketing projects of all shapes and sizes including strategic planning, commercialisation, management and marketing systems, market research, mergers and acquisition support, performance improvement and change management.

We commenced business in 1999 as independent consultants. In 2010, we changed our name to better align with our integrated service philosophy; which provides focus on each of the critical organisational elements for the best results.

Our team has successfully delivered projects such as new government initiatives, integrated management systems, marketing-related IT infrastructure design and implementation, business process automation and re-engineering, global expansion, stakeholder and member research; and business growth and improvement programs.

Our team provides services locally, nationally and globally as required by our clients.

Leadership Values

Market Fever is a values-driven organisation. Our team lives and breathes our values. They are what makes us who are and support us in building strength and reputation with our key stakeholders.

Engaging Leadership. We believe great leaders engage their followers and harness their energy to perform to their highest ability.
Passion & Creativity. We do what we love. Passionate about the results we strive to achieve in every engagement.
Service & Ingenuity. Great service is what gives us purpose. It allows us to develop confidence and feel pride in all we do for our clients.
Considerate Relationships. People are integral to our success. We respect their individuality and value their experience.
Transparency & Consistency. We are open and transparent in our dealings with our clients, co-workers, partners and other key stakeholders.
Life & Wellness. We value life. There is nothing more important than a balanced, happy life.

People

Emma Ruefli, BBus, MBA (Exec), QPR, GAICD

Managing Director

With over 25 years’ experience as a Director, Senior Executive and Consultant, Emma has worked in the areas of corporate governance, strategy, organisational development, strategic marketing, research, product development, finance and export market development.

Her industry knowledge has developed from working in the private, not-for-profit and public sectors in both functional and advisory roles. Her experience spans Construction, Mining & Resources, Oil & Gas, Manufacturing, Contracting, Financial Services, Education & Training, Engineering, International Trade, Retail, Child Care, Health and Technology.

Ivan Ruefli, BSc (Industrial Technology), MSc (Project Management)

Director

Ivan has over 25 years’ experience in companies involved in the residential, commercial and industrial construction and property sectors. He has been responsible for managing major projects and key stakeholder relationships across Australia.

Having founded a civil and remedial construction company 16 years ago, Ivan successfully grew a significant business approaching $300 million in revenue and 1,000 employees when it listed on the ASX in 2004.

Ivan brings a deep understanding of businesses of all sizes and an extensive background in entrepreneurship, investment, construction and property development. He holds a Master’s in Science Project Management and has a practical view of risk and management strategies.

Lena Teo, BCom, MBA

Senior Consultant

Lena has worked as a business and marketing analyst in various industries including e-commerce consulting, facilities management and banking. She is excellent in conducting research, analysing markets and industries, identifying opportunities and developing recommendations to meet business objectives.

Experienced in business strategy, project planning and implementation, Lena has managed several large projects through to successful completion.

Capabilities

Our depth of experience and domain expertise enables us to provide a unique combination of services. Technology and systems are a central factor and significant consideration in all we do.

The projects we manage deliver excellent results through our integrated approach to research, design, planning, development and delivery. We strive to build long-term relationships with our clients built on trust and successful outcomes.

Strategic & Tactical Planning. A clearly defined and actionable strategy determines the end picture, a sound direction, and a framework for allocating human and capital resources. Our strategic and business planning services help develop and achieve long-term growth strategies.
Operational Performance. Building Organisational Capability fuels strategy delivery and develops a sustainable competitive advantage. We help our clients to define and deliver change and operational improvement strategies to support capability building.
Change Management. Successful change management focuses on achieving behavioural changes to support business growth and improvement strategies. Our team delivers Change Management services to support our client’s specific objectives.
Project Marketing. Many of our clients already have their strategy in check and are looking for extra resources to design or implement marketing strategy. Others need to start with something new. Our team is available for when you need extra people to design or implement marketing initiatives.
Market Research. Active market research is an integral part of our service solution, and as such we have highly skilled team members who focus on providing market insight and strategic advice for our clients.
Integrated Management Systems. We help businesses develop effective management systems and solutions integrating multiple industry standards and compliance requires. Our designs IMS frameworks and develops documentation in collaboration with our clients.
Export Market Development. Expanding your business into International Markets is a key part of growth strategy and a natural progression for many businesses. Our team has many years of experience in successful and practical export market development roles inside client organisations and in export market advisory roles with Australian Government organisations.
Learning Design, Development & Delivery. Our team is highly competent and able to design and develop tailored content in any of our core competency areas; as well as delivering tailored learning programs utilising face‐to‐face, eLearning and blended methods.