what we do

Market Research

Effective market research is an integral part of our integrated service solution delivery and as such we have highly skilled qualitative and quantitative team members who focus on providing market insight and strategic advice for our clients. Our approach to information gathering involves a combination of traditional methods such as focus groups and in-depth interviews as well as secondary research along with the use of web based surveys and online research panels.

Our range of market research services include:

  • Brand Positioning Studies
  • Business Stakeholder Surveys
  • Client Satisfaction Surveys
  • Customer Service and Customer Values Analysis
  • Marketing Awareness Benchmark Surveys
  • New Product Development and Assessment
  • Sales Revenue Profiling
  • Secondary Desk Research and Marketing Information
  • Segmentation Studies
  • Strategic Differentiation Profiling
  • Strategic Evaluation and KPI Analysis

Market Fever’s Managing Director currently holds QPMR (Qualified Practising Market Researcher) accreditation with the Australian Market and
Social Research Society.