Change Management and Communication for New Centre Acquisition

Buggles is a Western Australia owned and operated family of childcare centres - located in convenient locations throughout Perth. The first centre opened in 2002, and since then Buggles have been growing to meet the needs of the community by opening centres in areas that show a strong demand for quality childcare and education. Buggles currently operates 14 early education and child care centres, focusing on delivering quality education and premium care.

Project Objective

Market Fever was engaged by Buggles to assist with change management and communication when Buggles acquired the Stepping Stone Play & Learn Centre in Beeliar. The overall objective of the change management services was to secure a smooth transition of the Stepping Stone Play & Learn Centre into the Buggles family of centres and staff and to deliver considerate and effective communication of the acquisition to staff and parents of children.

Project Scope

This particular project included:

Planning and producing all written communication with and to new staff, parents, Buggles’ existing staff and centres, and handling public media releases. Market Fever also assisted Buggles with interviewing all Stepping Stone Play & Learn Centre staff for a cultural assessment and to provide Buggles with an overview of expectations and where to start in the alignment and inclusion process.Further, Market Fever facilitated several focus groups with parents in order to provide Buggles with an updated understanding of parents’ needs, expectations and best case scenarios for their children, so that Buggles can build these int6o their plans, programs and facilities.

Project Outcomes

The transition of Stepping Stone Play & Learn Centre into Buggles ran smoothly and Buggles was provided with an overview of expectations related to organisational culture and collaboration practices – stemming from the assessment of staff expectations. Market Fever assisted Buggles with the initial steps in the implementation of changes – and amongst other services facilitated a strategic workshop for the Management Team followed by drafting the Buggles Strategic Plan.

Client Name: Buggles
Client Location:
Perth and surroundings, Western Australia
Project Completion: Market Fever’s part of this project was commenced end of June 2013 and was completed Mid-August 2013. The Stepping Stone Centre has now been incorporated into Buggles as the Buggles Beeliar Centre, and Buggles continually works on strengthening the unity of the organisation.