Strategic Business Review

Buggles is a Western Australian owned and operated family of childcare centres - located in convenient locations throughout Perth. The first centre opened in 2002, and since then Buggles have been growing to meet the needs of the community by opening centres in areas that show a strong demand for quality childcare and education. Buggles currently operates 14 early education and child care centres, focusing on delivering quality education and premium care.

Project Objective

Market Fever was engaged by Buggles to complete a strategic review of its organisation. The overall objective of the strategic business review was to identify key areas for organisational improvement in order to align Buggles’ core business capabilities with its business model to build a sustainable competitive advantage over the long term.

Project Scope

This particular project included: Meeting with Buggles’ Management Team and assessing needs, expectations, and concerns and conducting initial research of the industry, local context and environment, the company, internal and external stakeholders and customers, in order to develop and design a strategic review framework. This was followed by in depth research of industry, local context and environment, the company, internal and external stakeholders and customers - for example desk research, primary surveys, interviews and focus groups.  Market Fever collected, analysed and interpreted all research findings - applying the strategic review framework and other strategic frameworks and tools in order to provide Buggles with a Strategic Review Report includng recommendations for change.

Project Outcomes

Market Fever provided Buggles with an extensive Strategic Review Report including recommendations for how to better align core capabilities with business needs. Market Fever assisted Buggles with the initial steps in the implementation of changes – and amongst other services facilitated a strategic workshop for the Management Team followed by drafting the Buggles Strategic Plan.

Client Name: Buggles
Client Location:
Perth, Western Australia
Project Completion: The project was commenced in February 2013 and the strategic planning faces completed with a strategic planning workshop in September 2013. Buggles is now implementing the strategic initiatives and the Market Fever team assists Buggles on an ad hoc basis in implementing and delivering these initiatives.