Wheatbelt Development Commission

“Marketing Your Business to the Wheatbelt and the World” Learning Design, Development and Pilot

The Wheatbelt Development Commission is a statutory authority charged with the role of implementing Western Australia’s State Regional Development Policy. This role incorporates project management and program delivery, coordination of community dialogue, strategic planning, promotion of investment opportunities and partnerships with local government.

Project Objective

Develop the “Marketing Your Business to the Wheatbelt and the World” marketing kit and training program to assist businesses located in the Wheatbelt region of Western Australia to expand their businesses by learning how to market their products and services both within Australia and to the world.

Project Scope

The program involved liaising with key stakeholders such as the Wheatbelt Area Consultative Committee, Small Business Development Corporation and Business Enterprise Centres to solicit support for the production of the kit; completing the writing of the general marketing areas of the kit, developing an information package to solicit guest writers for the specialised sections; coordinating guest writers; facilitating the training course pilot session; producing an electronic copy of the kit, proofing the draft kit with relevant agencies and coordinating the production, printing and delivery of 2000 kits.

Project Outcomes

The project was completed over a 3 month period; the pilot was well received by businesses in the Wheatbelt. The Wheatbelt Development Commission was very satisfied with the quality of the kit and outcomes from the pilot session; after which they rolled out a series of training courses across the Wheatbelt.

Client Name: Wheatbelt Development Commission
Client Location: Merredin, Western Australia
Project Completion: April 2003


“The high standard of work and professionalism was impressive, resulting in the development of an excellent marketing kit and extensive training material.” David Singe, Chief Executive Officer.