projects

IDC Technologies

INDCOM Industrial Data Communications Forum

IDC Technologies is a world leader in providing outstanding engineering learning and resources of unequalled excellence.
Project Objective

Project Objective

Market Fever was engaged to design, develop and manage the INDCOM (Australian Industrial Data Communication) Forum. IDC Technologies had the key goal of bringing together the latest information in industrial data communications and networking technology. The objective was to run a major industry event bringing together local, national and international experts to present to their industry peers around the theme of practical industrial data communications systems.

The event was designed to be the perfect forum at which vendors, systems integrators and end-users together discuss the latest technologies, practices and trends from the practical and first-hand experience perspective. Industry leaders and qualified professionals from Australia and overseas working on key projects covering mining, manufacturing and the environment contributed their practical application experiences to the forum.

Project Scope

Over a 6 month period, Market Fever was contracted to design the INDCOM Forum. Working with the organising committee, we structured the event to be made up of a two day forum with 14 keynote and 8 break-out sessions focusing on themes and topics relevant to industrial data communications and networking security. The target audience was engineering and technical professionals working across a wide range of industries and disciplines, where the subject of industrial data communications was an area of interest or formed an element of their work.

In addition to the main forum, two pre-forum workshops covered key relevant subject information, plus an opening breakfast addressing sport and technology with Kevin Sheedy, AFL Supercoach. In addition to the program design, Market Fever was responsible for the complete conference management covering sponsorship identification and management, event marketing to attract attendees, VIP guest and speaker coordination, event logistics and preparation, venue management, conference materials design and development, delegate and VIP registration to participant survey design and evaluation.

Project Outcomes

The INDCOM forum ran very smoothly and received excellent reviews from sponsors, presenters and participants. The event was well supported by a large cross section of Australian and overseas organisations. International guest speakers, Dick Morley (USA) and Eric Byres (Canada) made ground-breaking presentations and received outstanding reviews from attendees. 130 Delegates were recruited from a combination of advertising, editorial, direct mail, email promotion and telemarketing. Session speakers were recruited through a “call for papers and invitation on to speak program”. Speakers were qualified before selection.

Client Name: IDC Technologies
Client Location: Perth, Western Australia
Project Completion: July 2004