Why is strategic alignment so important?

Many businesses today fail to take the time to really understand the key contributors to delivering objectives and enhancing performance. Heavy workloads and demands on key executives means that there is little time for reflection, immersion and evaluation around strategy implementation. “Understanding the core capabilities required to effectively deliver a business model can be the make or break of a really good business” says Market Fever’s Director, Emma Ruefli. “Undertaking at least an annual strategic review for the purposes of aligning core elements and developing a process improvement strategy is fundamental for keeping a business on its growth path”, says Emma. “An organisation’s culture, people, systems, architecture and leadership all need to spin together for ultimate results”. Many companies today have this right and are reaping the rewards.